A leading advertising agency: from strategy to HR

A large advertising agency, one of the best known in Israel. We started with a long workshop for the strategy team, the team whose work is research, insight, and thinking - exactly where AI changes the most.

After the workshop we moved to personal sessions: the VP Strategy, and then several team leads, each on their own accounts. Then came the HR department, a large group of women, each with a completely different role inside a big department: recruiting, welfare, training, compensation. Each left with workflows of her own.

AI in an organization is not a tech-company story. An advertising agency, a strategy team, an HR department: everyone works differently once they stop talking about AI and start working with it on their real materials.