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02BDR Enablement
A tech company: a BDR team that works with AI, not just talks about it
FIELD
BDR
SCOPE
One workshop
AUDIENCE
BDR team
FOCUS
Real pipeline
// 01
Where they started
A hard-working BDR team, with most of the time going to manual work: research, list building, writing messages.
// 02
What we did
One workshop, focused on the four things a BDR team does every day. Every exercise ran on real leads from the team's pipeline, not on examples.
// THE STEPS
→Researching companies and people
→Building lists
→Qualifying leads
→Creating outreach content
A team that works with AI, not just talks about it.
// 03
What changed
The team left the workshop with workflows that were in use that same week. The department lead described it as the step that turned them into a team that genuinely works with AI, not just talks about it.
// BEFORE
Most time went to manual work
Manual research and list building
Messages written one by one
// AFTER
✓Workflows in use that same week
✓A team that genuinely works with AI
✓Practice on real pipeline, not examples
// WHO
A BDR team and its lead
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