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01Sales Enablement
A global B2B tech company: the sales team that stopped working without AI
FIELD
B2B Sales
SCOPE
Two workshops
AUDIENCE
Global team
TOOLS
Gemini · NotebookLM
// 01
Where they started
An experienced sales team with mixed attitudes toward AI. Some were skeptics, some simply hadn't touched it. The way they worked: everyone on their own, no shared process.
// 02
What we did
Two hands-on workshops, on the team's real materials. Together we built a complete AI-supported sales process. We worked mainly with Gemini and NotebookLM, the tools the team already had.
// THE STEPS
→Deep research on a client account
→From prospect to lead
→Meeting prep, including the questions the client hasn't asked yet
→Follow-up with a shared action plan
The skeptics of the first workshop now send me the news before I post it.
// 03
What changed
Today there is no step in the team's workflow that happens without AI. The skeptics from the first workshop are now the ones sending me new releases before I've had a chance to post about them.
// BEFORE
Mixed attitudes, some skeptics
Some hadn't touched AI at all
Everyone on their own, no shared process
// AFTER
✓No workflow step happens without AI
✓Full adoption, skeptics included
✓One shared sales process
// TOOLS
GeminiNotebookLM
// WHO
A global sales team
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