A global industrial company: from one course to a whole marketing department working differently
Where it started
A marketing leader who took my CMO course, and a few months later chose to take the entire course again to stay current. After the second round she asked for something different: ongoing accompaniment for her department.
What we did
We started with a dedicated department workshop and moved to personal sessions. Each team member works on completely different things, so each built her own workflows: research, answering leads, finding leads, social writing, strategy, graphic assets, blog posts. Recently we ran a Claude workshop for the whole department, and afterwards each person built her own skills, including connecting external tools, until there was one organizational system with a personal workflow for each of them.
What changed
From one manager's personal experimentation to the working method of an entire department. The partnership continues, because the tools keep changing and the gap doesn't reopen.
Tell me where you are, and we'll find the right starting point.
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